On Thursday the 16th of
July, Balmain Paris released their FW15 Ad Campaign. The unique campaign which features a trio of model sisters: Kendall + Kylie
Jenner, Gigi + Bella Hadid, and Joan + Erika Smalls; was
shot by Mario Sorrenti.
"Starting with a
determination to once again focus on the beauty of an intimate connection, my
team and I quickly concluded that a celebration of the unique and unconditional
love of siblings is a natural progression from the spirit of last season,"
Creative director of Balmain, Olivier Rousteing said about the campaign, which
he revealed was inspired by the Kim and Kanye’s Spring/Summer 2015 Campaign.
It is reported also that Armando and Fernando Cabral were also photographed for the campaign, but those
images are yet to be released.
What do you think of the campaign and it's direction? Let's hear your thoughts in the comment section below
Photo Credit: Balmain Paris
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